Revenue alone will not tell you which project to cut. Enter each one's net revenue, cost to run, and hours to maintain, and this ranks them by the value of your time — with a Keep, Watch, or Kill call on each.
Your time pays best on Main SaaS at about $280/hour after costs.
A decision aid, not a verdict — you know things the numbers do not (a launch coming, a strategic reason to keep a loss leader). Bars used: Keep clears $25/hour of your time after costs, Watch is profitable but underpays your time, Kill loses money after costs. VerifiedMRR scores this automatically across all your products from real revenue.
A project earning $600 a month sounds better than one earning $300 — until you notice the first costs $200 in hosting and eats ten hours of support, while the second costs $10 and runs itself. On the numbers that matter, the small one wins easily.
That is the trap with judging projects on top-line revenue. Cost to run and time to maintain are real, and they are exactly what a headline number hides.
Start with monthly profit — net revenue minus the cost to run. Then divide by the hours you spend maintaining it. That profit-per-hour figure is the honest measure of whether a project earns its place in your week.
It reframes the question from is this project making money? to is this the best use of my time? — which is the real decision when you run more than one thing.
The calculator labels each project from those numbers: Keep if it clears a healthy hourly return after costs, Watch if it is profitable but underpays your time, Kill if it loses money once you count what it costs to run.
It is a decision aid, not a verdict. A concrete strategic reason — feeding your main funnel, credibility, an audience — can justify keeping something the numbers would cut. That judgment is yours; the tool just makes sure the money and time are on the table. The full method is in the keep-or-kill playbook.
It computes each project's monthly profit (net revenue minus cost to run) and the value of your time (profit per hour of upkeep). Keep clears about $25/hour after costs, Watch is profitable but underpays your time, Kill loses money after costs.
Because a high-revenue project that costs a lot to run and eats hours can be worth less than a small, near-passive one. Revenue alone hides that.
It is a visible default, not gospel. Adjust your own bar mentally — the point is to compare projects on the same honest basis.
The tool scores the measurable part. A concrete strategic reason can justify keeping something the numbers would kill — that call stays yours.
Yes — it scores Keep, Watch, or Kill across all your products from real revenue, so you do not type numbers in.
Preview VerifiedMRR free — it puts a keep, watch, or kill call on each product from your real revenue.
